I help brands grow through bold, targeted marketing ideas.
Driven by data, focused on growth
I've spent over a decade building full-funnel marketing strategies for brands of all sizes, from small businesses to globally recognized companies.
11 years of marketing experience
50+ brands & clients supported across industries
$5M max annual media spend managed
1B+ ad impressions delivered
What I can do
Branding
Develop brand identities and messaging frameworks.
Integrated Marketing
Plan media buys across print, OOH, direct mail, streaming and digital.
Performance Marketing
Scale paid media on search, social and programmatic.
SEO & Content
Manage SEO strategy, content production and technical projects.
Favorite projects I’ve worked on
Integrated media campaign for luxury home brand
Led a multi-channel campaign to build awareness for Pacaso’s luxury home co-ownership model, reaching affluent families in major markets (NYC, LA, SF).
Channels included: Out-of-home, private aviation terminals, streaming audio, OTT/CTV, programmatic, direct mail, and digital (Google, Meta, LinkedIn).
Brand
Pacaso
Year
2024
My Role
Supported strategy, vendor management, and creative production
Branding for an undeveloped luxury land sale
Played a key role in branding a rare, vacant parcel in Bel Air, marketed through imaginative build concepts like a championship golf course, equestrian center and vineyard compound. Deliverables included renderings, sitemaps and custom website.
As part of the naming process, our team developed Senderos Canyon, which became the property’s identity and garnered press coverage. I collaborated with the design team on visual direction, coordinated with vendors on renderings and site plans, built the website and partnered with the sales team to bring the vision to market.
As seen in: Bloomberg, LA Times, The Hollywood Reporter
Client
Tamkin RE Group
Year
2019
My Role
Branding collaboration, vendor coordination, website development
Out-of-home advertising across electric vehicle network
Led media planning and creative project management for an out-of-home campaign across hundreds of EV chargers in Los Angeles, targeting high-net-worth individuals at a time of rising EV adoption. Secured placements with the EV charging partner and ensured cohesive, high-impact brand messaging in key city locations.
Client
Compass
Year
2017
My Role
Media planning, creative project management
Social media campaign for E-bike launch
Managed social media for the launch of the Sondors Thin e-bike, building excitement and driving sales through Facebook and Instagram.
Covered the San Francisco launch event in real time, interviewing a passionate community of brand loyalists and e-bike owners to create authentic, engaging content. Also collaborated with videographer on a brand commercial — even making a brief on-camera cameo during the shoot.
Client
Sondors
Year
2016
My Role
Social media management, event coverage, content creation
